Keeping with his reputation as a tough campaigner, Republican mayoral candidate Chris Thieneman released a television spot that he intends to run as the mayoral race heats up. The 30-second commercial criticizes different disputes and development deals made by outgoing Mayor Jerry Abramson, and focuses heavily on transparency in Metro government.
The spot also highlights the Louisville developer’s support of Senate Bill 80, sponsored by state Sen. Dan Seum, R-Louisville, which would require Louisville’s mayor to submit capital projects during the budget, create a surplus fund and report revenue monthly to the Metro Council.
Earlier this month the state Senate approved the legislation by a 23-14 vote, but the bill’s chances in the House are unclear.
“It isn’t one of those ‘I will do’ advertisements. Chris is doing something and this is a call to action,” says Michael Wray, Thieneman’s campaign manager. “We’re not running against Jerry, but right now the traction of this bill is to limit the power that Jerry has abused.”
In the crowded mayoral race, many campaign advertisements are rumored to be in production and it isn’t surprising that Thieneman is the first to have one prepared. Last year, he unveiled an attack slamming Democratic mayoral candidate and Councilman Jim King, D-10. The bumper stickers and yard signs Thieneman paid for read in bold letters: “We Need a Mayor, Not a King.”
Interestingly, the television spot doesn’t contrast Thieneman with his GOP primary opponent, Metro Councilman Hal Heiner, R-19, who he recently criticized in an e-mail blast to supporters over job creation. The advertisements and messages to supporters do throw good punches, but Thieneman’s critics rightfully are asking what the businessman will accomplish if elected.
“Offense wins games,” says Wray. “We weren’t the first to come out with a platform or legislative agenda because we’re not going to rush that stuff. We’re going to make sure we get it right and come out with absolutes, not vague (messages).”