If you’re throwing a party for some of the world’s richest people in Lexington, Kentucky, but you have to invite poor people who’ll buy their tickets, last-minute, at Kroger, and you’ve sold only 315,000 out of a projected 600,000 tickets, well… what do you do?
According to the desperate folks commandeering the already-disastrous-before-it’s-even-out-of-the-gate Alltech FEI World Equestrian Games, you hire University of Kentucky men’s basketball coach John Calipari to do the ticket shucking for you on the internet.
From the Lexington Herald-Leader:
University of Kentucky basketball coach John Calipari will use his huge social network to recruit more people to the Alltech FEI World Equestrian Games.
With 190,000 Facebook friends and more than 1 million followers on Twitter, Calipari can preach the gospel of the Games, and hopefully sell more tickets, said Pearse Lyons, president and chief executive officer of Alltech.
“It took him 5 to 10 seconds to say consider it done,” Lyons said at a press conference on Tuesday.
“That was easy,” responded Calipari. “Anything that is good for this city and this state is good for us.”
Calipari has already become a member of the Alltech Commonwealth Club, which allows individuals and businesses to pay $10,000 for an assortment of Games tickets and other amenities. The Club has already raised almost $1 million in the past three weeks.
The WEG has already dropped its ticket prices by 30 percent through Sept. 6, primarily because, in this economy, the only people who can afford to give enough of a shit about horsies traipsing about migrant-manicured landscaping are millionaire equiphiles and the Kentuckian politicos/business magnates who will keep them sauced on Four Roses bourbon long enough to ejaculate as much money as possible into the retail sectors of the local economy.
But hey: If Big Blue can work for the Republican Party…