A very special Ayn Rand message on Veterans Day

The producers of one of the worst films ever have a special Veterans Day message for America: self-sacrifice is some silly bullshit.

Enjoy:

(Santa Monica), November 11, 2011 – Atlas Productions LLC announced today its plan to replace more than 100,000 title sheets appearing on the Atlas Shrugged Part 1 DVD and Blu-ray versions sold through major retail outlets. These retail versions were packaged with an inaccurate synopsis of Atlas Shrugged. Not affected were the “Special Edition” versions sold online at AtlasShruggedMovie.com.

The 1957 novel, Atlas Shrugged, is known in philosophical and political circles for presenting a cogent argument advocating a society driven by rational self-interest. On the back of the film’s retail DVD and Blu-ray however, the movie’s synopsis contradictorily states “AYN RAND’s timeless novel of courage and self-sacrifice comes to life…”

*****

“It’s embarrassing for sure and of course, regardless of how or why it happened, we’re all feeling responsible right now.” says Scott DeSapio, Atlas Productions’ COO and Communications Director “You can imagine how mortified we all were when we saw the DVD but, it was simply too late – the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable.”

DeSapio continued “Ultimately, the responsibility falls on us, Atlas Productions. We are putting policies in place now to ensure we avoid these types of unforced errors in the future.”

Harmon Kaslow, CEO of Atlas Productions and Producer of the film stated “As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset… and we have every intention of making it right.”

Happy Veterans Day. Suckers.

3 Comments

  1. Zoe Golightly
    Posted November 12, 2011 at 7:50 pm | Permalink

    I hope that this one massive mistake doesn’t make a mockery of the film, because it deserves to do really well on DVD. I saw it in theatres and ABSOLUTELY LOVED IT. Jsu Garcia was wonderful as Francisco D’Anconia and I thought they did just such a wonderful job with Ayn Rand’s classic. (I worked with Jsu Garcia on the feature film he did after Atlas Shrugged – The Wayshower) Atlas Shrugged has such a powerful message, so appropriate for today and the world we’re living in right now. Definitely feels like there are many wonderful movies coming out helping to lift consciousness. I mean Harry Potter, while they’re fantasy, they’re really bringing an incredible message for both young and old – about going within and finding your strength and being the change and goodness you want more of in your world. And Inception, Adjustment Bureau, and more.
    Working on the movie ‘The Wayshower’, (inspired by the life of John-Roger) with Jsu Garcia, (and favorites Academy Award nominees Eric Roberts and Sally Kirkland) was incredible and I really hope it gets massive attention when it’s released next March. It’s so courageous and forward thinking in regards to a very metaphysical abstract portrayal of the journey we all take throughout life and the relationships we have with special mentors and teachers – special Wayshowers that enrich and change our lives forever. I loved this movie so much. So different and ground breaking. Check it out: http://thewayshower.com (sign up for free fanletter including free screening invites)

  2. Cletis Stump
    Posted November 13, 2011 at 5:55 pm | Permalink

    Zoe, you should go lightly on the sauce. Ayn Rand’s works are not even good for ass wipes. She has the emotional depth of a thimble and the bitch even died on welfare. Schemer AND a hypocrite.

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