Thank you, BuzzFeed! Louisville’s bizarre breastfeeding ad …

Who doesn’t love babies? Even those with the most calcified hearts tend to smile at those adorable, needy little bundles. And speaking of calcium, check out Mayor Fischer’s Healthy Hometown breastfeeding ad.

I think LEO speaks for all when we say, WTF? Those oversized, misplaced chops in direct line with the nipple may be the best ad for baby formula we’ve ever seen. The folks at BuzzFeed put it well (h/t WFPL):

The ad, part of the Louisville mayor’s Healthy Hometown initiative, aims to—not scare the living crap out of African-American moms—but to boost breastfeeding among them. If it achieves that goal, I will eat my words (washed down with cow’s milk).