4th Street Dead

The little tourist trap that couldn’t has more bad news today, as the Improv Comedy Club is shutting its doors:

From WFPL, here’s the Improv’s goodbye statement (released from Cordish):

“We are also immensely grateful for the support of The Cordish Companies and Fourth Street Live! who did everything humanely possible, both financially and otherwise, to help keep our doors open over the past four years. Fourth Street Live! is one of the premier entertainment districts in the country and we would welcome the opportunity to return when the broader economy improves. We are incredibly appreciative of the Louisville community and their support over the past four years. We hope to see you again at Fourth Street Live!”

You would think that “one of the premier entertainment districts in the country” would be able to prevent business after business from boarding up and leaving, but I supposed you’d be wrong.

But Cordish says never fear, because something called “The Tavern” will soon take over the space, giving Louisville tourists something called a “brand experience”:

A major brand will open a “brand experience” concept at Fourth Street Live! Details of this concept will be announced in early 2013. [Fourth Street Live spokesman] Mike Leonard stated, “Based on the plans for this experience I can there is no concept like this in downtown Louisville and will be an incredible attraction for the city and Fourth Street Live!”

Whatever it is truly must be incredible, because there’s no way that Cordish would throw out hollow buzz words at us.

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